Delivering High Quality Visual Entertainment to the World

As an visual entertainment company, Bandai Visual provides a full range of visual content services, from production through to packaged sales. Our commitment is reflected in our corporate philosophy - 'Planning and Producing High Quality Visuals to Provide Entertainment to the World.'

The Emotion label, launched in 1983 when Bandai Visual was first established, is a premium brand that delivers the highest quality contents, visuals, and sound. This label has enjoyed solid fan support for many years, and its reputation has grown steadily both in Japan and on the international market.

The focus of our three-year plan (Second Medium-Term Plan), launched in March 2003, is 'One Source, Multi-Use', meaning that we will seek to more effectively leverage our resources through increased use of single product content in a diverse range of means. This strategy will facilitate greater business volume and improved efficiency, helping us to achieve our medium-term corporate goal of becoming Japan's leading visual package producer.

At Bandai Visual, we are committed to continuing to deliver the high-quality visual contents that our customers have come to expect, by going beyond the ordinary and the usual to create fresh, new ideas.